Why SaaS Startups Should Embrace a Customer Support Agency Early On (Email Support)
This article explains why SaaS startups should partner with a customer support agency earlier than most founders think. It covers how poor email response times directly increase churn rates, why founder time is too valuable for routine support tickets, the real costs of DIY support versus outsourcing, and how delegating email support early protects customer retention while freeing founders to focus on product development, user research, and strategic growth initiatives that only they can handle.